The rules for questions under an insight
Every insight we publish has a public thread under it. This page says what is allowed there, what we take down, who writes the answers, and how to have something removed. It is short on purpose.
Who can write
Anyone with a tracKeting account and access to the board that insight belongs to. Reading the thread needs no account at all — it is part of the page.
Your name appears exactly as it was on your account the day you wrote. If you rename your account later, old messages keep the old name, so a thread still reads the way it read at the time. If you have never given us a name, your messages say “A subscriber”.
What is welcome
- A question about the numbers on that page — what was counted, what was left out, whether it is also true for someone like you.
- Your own result, even when it disagrees with ours. Especially then.
- A correction. If we got something wrong we would rather find out here than not at all.
What we remove
We take down anything that is:
- An advert. Selling something, promoting a service, or a link posted for traffic rather than for the argument.
- Abuse or harassment of anybody, including the people whose accounts appear in the numbers.
- Somebody's private information — an address, a phone number, an email, a revenue figure they did not publish themselves.
- Against the law, or uses somebody's work or brand name without their permission.
- Deliberately false, in a way meant to mislead other readers.
A removed message does not simply vanish. A line stays in its place saying it was removed, and saying whether we removed it or the person who wrote it did. A message that disappears without a word looks like a mistake, and it invites the same argument again the next day.
Why some messages wait before appearing
A first message from a brand-new account, and any message using words we always check by hand, waits until a person has read it. Usually that is hours, not days. Nothing about it is a judgement on you — it is how a public thread stays readable without anyone watching it all night.
The answers written by Claude
Some answers in these threads are drafted by Claude, an AI assistant made by Anthropic. Where that is the case, the answer itself says so — the label sits at the top of the answer, beside the name, never in small print at the bottom of the page.
Three things are true of every one of them. It is written only from the numbers on that page — it has nothing else to work from, and when the page cannot answer your question it says so instead of guessing. It is read by a person at tracKeting before it appears; nothing goes up unapproved. And it is our answer — if it is wrong, that is on us, and telling us here is the fastest way to get it fixed.
Editing and deleting your own messages
Your own messages carry Edit and Delete. For the first five minutes after posting, an edit changes nothing else; after that, the word “edited” is added to the message, so nobody can quietly rewrite something somebody has already replied to.
You can delete your own message at any time. A line stays in its place saying the person who wrote it deleted it, so nobody wonders what happened.
Reporting something
Once you are signed in, every message except your own carries a Report link — including an answer written by Claude, which is the one we most want to hear about when it is wrong. One report from you is enough to put a message in front of a person.
You can report a given message once. What we look at is how many different people objected, which tells us far more than one person objecting ten times.
Having something taken down
If something in a thread is about you and should not be public — your private information, a figure you never published, your copyrighted work, or plain abuse — write to [email protected] and we will look at it.
Tell us the address of the page and enough of the wording to find the message. You do not need an account, and you do not need to be the person who wrote it.
Emails about a thread
If you press Follow on an insight we will email you when somebody else adds to its thread. Only then — never for anything else. Every one of those emails has a link at the foot that stops them, and it works without signing in.
Last updated 29 August 2026. If this page and the product ever disagree, the product is the mistake — tell us at [email protected].