Paying for a better rank buys more clicks, not cheaper ones
No. Among the ten biggest spenders, the middle one paid $12,714 and got clicks at $0.95. Among the 1,909 listings below rank 1,000, the middle one paid $5 and got clicks at $1.00. A click costs about the same at every position on the board. What the money buys is more clicks, not cheaper ones.
what one click cost the listing in the middle, once every listing is lined up by the price it paid for a click. The smallest payments and the largest ones end up at close to the same price.
01The answer, before the detail
outbid.lol is a list you pay to appear on. A product pays, the size of the payment sets its position, and the list sends it clicks. What makes it worth measuring is that it shows the money: for every listing it publishes the amount paid and the clicks received, where anyone can see them.
In its first 28 days, 2,909 products paid $258,850 and received 448,967 clicks. That is every listing on the board, not a selection of them.
The price of a click does not fall as the payment gets bigger. Take the ten biggest spenders and line them up by what a click cost them: the one in the middle paid $0.95 a click. Do the same with the 1,909 listings below rank 1,000 and the middle one paid $1.00. In the first group the middle listing paid $12,714 to be there. In the second group the middle listing paid $5. Paying more buys you more clicks. It does not buy them at a discount.
The one place the price moves is the middle of the table, and it moves the wrong way: at ranks 101 to 250 a click costs $2.18, more than twice what the top of the board pays.
02What a click costs, at every position on the list
Each bar is the middle listing in that part of the board: what it paid, divided by the clicks it got. The striking thing is how little the price changes from one end of the board to the other. From a $12,714 listing to a $5 one, the price of a click moves between $0.95 and $2.18.
The worst value on the board is in the middle. Ranks 101 to 250 paid $2.18 a click, against $0.95 at the very top. These are the listings paying around $151: enough to be a real decision for a small company, not enough to reach the part of the list people actually look at.
Each bar is the middle listing in that part of the board, not that whole part added together. Adding a group together gives a much smaller number, for the reason explained in the section called The number that would have made this page wrong.
outbid.lol · 2,909 listings · 19 August to 15 September 2026
Swipe the chart sideways to see all of it →
03What each part of the board paid, and what it got
The same parts of the board, with the money beside the clicks. Paid and Clicks are the columns that move: a listing at the top of the board pays about 2,543 times what one at the bottom pays, and gets about 2,420 times the clicks. Beside those two, Per click hardly moves: it runs from $0.95 to $2.18 across the whole board.
| Position on the board | Listings | Paid | Clicks | Per click | Listings with no clicks |
|---|---|---|---|---|---|
| Top 10 | 10 | $12,714 | 14,519 | $0.95 | 0 |
| 11 to 25 | 15 | $3,135 | 1,799 | $1.67 | 0 |
| 26 to 50 | 25 | $1,069 | 1,129 | $1.02 | 0 |
| 51 to 100 | 50 | $384 | 309 | $1.35 | 0 |
| 101 to 250 | 150 | $151 | 67 | $2.18 | 0 |
| 251 to 500 | 250 | $46 | 36 | $1.35 | 0 |
| 501 to 1,000 | 500 | $15 | 12 | $1.42 | 7 |
| Below 1,000 | 1,909 | $5 | 6 | $1.00 | 112 |
Paid, Clicks and Per click each describe the middle listing in that part of the board. The last column counts the listings there that received no clicks at all.
04What a listing actually gets, which is not much
A few listings at the top are so far ahead that they pull the average up for everyone else. What a founder is buying is the ordinary outcome, and the ordinary outcome is small: the middle listing paid $7 and received 9 clicks.
1,455 of the 2,909 listings, 50% of the board, got fewer than 10 clicks. 119 got none at all. Paying more does not guarantee more clicks: 242 listings paid over $100, and 99 of them, 41%, finished with fewer than 100 clicks.
Read as: a quarter of all listings got 3 clicks or fewer, half got 9 or fewer, the busiest quarter got 24 or more, and the busiest tenth got 96 or more.
outbid.lol · 2,909 listings · 19 August to 15 September 2026
Swipe the chart sideways to see all of it →
05Ten listings take half the clicks
The board is not a market of three thousand roughly equal products. The 10 busiest listings took 53% of every click the board delivered, and the busiest 100 took 83%. The other 2,809 listings share what is left.
The money piles up at the top too, though less steeply. Rank the listings by what they paid instead, and the 10 biggest payers account for 41% of everything paid. Those are not the same ten companies: five listings appear in both lists. What the two figures say together is that the clicks are gathered into fewer hands than the money is.
Each pair compares two different rankings: the busiest listings and their share of all clicks, then the biggest payers and their share of all the money. At every size, the clicks are in fewer hands than the money.
outbid.lol · 2,909 listings · 19 August to 15 September 2026
Swipe the chart sideways to see all of it →
06The number that would have made this page wrong
There are two ways to say what a group of listings paid per click. On this board, one of them gives $0.09 a click and the other gives $1.00.
Take the bottom 1,909 listings. Add up all the money they paid, add up all the clicks they got, and divide one by the other. The answer is $0.09 a click. That looks like the best value on the board, and it is the number we would have published if we had stopped there.
Now work one listing at a time. Ask each of those 1,909 listings what it paid for its own clicks, line them up from cheapest to most expensive, and look at one in the middle. That one paid $1.00 a click. The difference is that five listings out of the 1,909 got 64% of all the clicks in the group. Adding everything up describes those five listings, and then reports the result as if it were true of all 1,909.
Every price per click on this page describes one listing at a time, because a founder reading it wants to know what they themselves would get, not what 1,909 other products got when added together. Four of those five listings are other leaderboards, which is its own reason not to treat them as a guide to what a product can expect.
07What a click costs, by what you are selling
The same measurement, split by the category a listing chose for itself. Only categories with at least 40 listings are shown. With fewer than that, the figure tells you about those few products rather than about the category.
Prices do differ by category, but not hugely: from $0.35 a click in Leaderboards to $2.20 a click in Business. A founder choosing where to list is choosing between prices that mostly sit between one and two dollars a click.
Categories with fewer than 40 listings are left out. The category is the one the listing chose for itself.
outbid.lol · 2,909 listings · 19 August to 15 September 2026
Swipe the chart sideways to see all of it →
08Where the money went
The categories that took the most money are not the ones with the most listings. Agents took $44,575 from 157 listings, while Productivity, the biggest category by count with 196 listings, took $4,572.
That is worth knowing before you list. The categories that take the most money are also the categories where you are bidding against the companies spending it.
The twelve categories that took the most money.
outbid.lol · 2,909 listings · 19 August to 15 September 2026
Swipe the chart sideways to see all of it →
09The ten biggest payments
What the top of the board actually cost, and what it returned. The last column is the one to read. Even at these prices, none of the ten is buying clicks at a few cents: the cheapest of the ten paid $0.29 a click and the most expensive paid $3.36.
| Listing | Paid | Clicks | Per click |
|---|---|---|---|
| see.io | $17,001 | 57,693 | $0.29 |
| tutti.so | $16,000 | 14,348 | $1.12 |
| joni.ai | $14,028 | 22,947 | $0.61 |
| outrank.so | $13,005 | 20,637 | $0.63 |
| orynth.dev | $12,716 | 16,258 | $0.78 |
| crowdreply.io | $12,711 | 8,746 | $1.45 |
| trycomp.ai | $10,000 | 14,690 | $0.68 |
| zerorank.ai | $4,004 | 1,423 | $2.81 |
| flopay.com | $3,760 | 1,684 | $2.23 |
| pecan.ai | $3,750 | 1,117 | $3.36 |
The ten listings that paid the most, of 2,909.
10The cheapest clicks anyone bought, and the most expensive
Both ends of the same measurement. The first list is the listings that got at least 500 clicks for almost nothing. Four of the five cheapest are other leaderboards, and that is the warning sign: those clicks look like lists sending visitors to each other rather than people arriving at a product, and no founder should plan on repeating them.
The second list is the other end. theasoproject.com paid $105 and received 6 clicks, which is $17.50 each. Every listing in that second group paid $100 or more.
| Cheapest clicks, among listings with 500 clicks or more | Paid | Clicks | Per click |
|---|---|---|---|
| insertchat.com | $5 | 23,962 | $0.000209 |
| thehumanizeai.pro | $2 | 8,705 | $0.000230 |
| top3.lol | $5 | 17,329 | $0.000289 |
| maxbid.lol | $10 | 23,877 | $0.000419 |
| aurafry.com | $13 | 23,331 | $0.000557 |
| supastarter.dev | $1 | 1,562 | $0.000640 |
| Most expensive clicks, having paid $100 or more | Paid | Clicks | Per click |
| theasoproject.com | $105 | 6 | $17.50 |
| maythe5th.co | $151 | 9 | $16.78 |
| steamovens.com | $101 | 7 | $14.43 |
| postlesscart.com | $151 | 12 | $12.58 |
| webworq.dk | $100 | 10 | $10.00 |
| x.com | $161 | 17 | $9.47 |
Two lists in one table: the six cheapest clicks bought on the board at the top, and the six most expensive below, each under its own heading.
11All 2,909 listings
Everything above describes the board in general. This is the board itself: every listing, what it paid, what it got and what that worked out at per click. Search it by product, by web address or by anything in a listing's own description, sort it by any column, or narrow it to one category.
It does not update. The clicks were counted on 15 September 2026 and have kept rising on the live board since.
| 2,909 listings, about 778 KB | ||||||
Swipe the list sideways for what it paid, what it got and when it was listed →
Recorded 15 September 2026, when the board was 28 days old. Rank is the position the payment bought. A listing with no clicks yet has no price per click. Those listings appear at the bottom whichever way you order that column.
outbid.lol · 2,909 listings · 19 August to 15 September 2026 · the list as a file
How this was measured
Every listing on outbid.lol was recorded on 15 September 2026, all 2,909 of them, across the board's 59 pages. The board publishes the money paid and the clicks received for each one, so nothing here is estimated from anything else. Those 2,909 listings come from 2,798 different web addresses: some products hold more than one listing.
Cost per click always describes one listing at a time. Each listing's own payment is divided by its own clicks, and the figure quoted for a group is the middle listing in that group. Adding a group together instead gives $0.58 for the whole board rather than $1.20, for the reason explained above.
One figure the board publishes is not repeated here. Alongside the clicks, it shows a guess at how many of them became customers. The guess works the same way for every listing: it takes the clicks and multiplies them by 2.35%. So it says nothing the clicks do not already say, and a guess printed beside measured figures is easily read as a measured figure.
Positions are as the board ranked them on the day. A listing's rank follows the money it paid, so a listing's rank and the amount it paid are the same thing said twice, not two separate results.
What this cannot tell you
A click is counted by the board, not by us. We can see what it reports and we cannot check it. Some very large click counts belong to listings that paid almost nothing, and four of the five cheapest are other leaderboards. So at least some of what is being counted is unlikely to be a person choosing to look at a product.
Nothing here says whether a click was worth having. The board publishes clicks. It does not publish a sign-up, a trial or a sale, so every figure on this page is the price of arriving at a website and nothing beyond it.
Older listings have had longer to collect clicks. The board is 28 days old and listings joined throughout, so a listing from the first week and one from yesterday are not being compared over the same stretch of time.
It is one board. These are the prices 2,909 products accepted on a pay-to-rank list in its first month, which is not the price of attention in general and not a forecast of what this board will cost next month.
Questions
Ask about anything on this page. Questions and answers are public. Every answer comes from the numbers on this page, and if those numbers cannot answer your question, you will be told so.
More from this board
Every number on this page comes from outbid.lol, captured 15 September 2026. Anything you ask about this page is answered from the numbers on it, and where they cannot answer, you will be told.
Want to ask questions about this? This insight's id is
tracKeting tracks what founders, AI brands and Geneva estate agencies publish, and what it earns them. See what a board costs.